Fictional demo studio
Brand strategy and websites. Made clear.
Runner test studio is made up. This page shows how a studio like it could present its work. Nothing here describes a real business.
Approach
Clear thinking before anything is made
Sample copy for a fictional studio: how a studio like this could describe the way it works.
Strategy first
Work starts with what the business needs to say and to whom, not with a logo or a layout.
Plain English
Decisions are explained without jargon, so you can judge them for yourself.
One brief, three services
Brand, website and campaigns can work from the same brief, so they all sound alike.
Enquiry
Tell us about your project
Two short steps. This is a demo form, so nothing is sent.
Services
Three ways to work together
Choose a service to see what it covers.
Deciding what the business stands for, who it is for and how it should sound, before anything is designed.
What’s included: Brand strategy
In detail
What each service covers
Sample scope for a fictional studio. Each card shows what a project in that area usually involves.
Brand strategy
Working out what the business stands for and how it should come across, written down so everyone can use it.
What’s included
- Conversations with the people who run the business
- A short positioning statement
- Tone of voice notes with examples
- Guidance on colour, type and logo use
Illustrative photo Web design
A website planned around what visitors come to find, then designed and built to match the brand.
What’s included
- A page plan based on what visitors need
- Design for phone, tablet and desktop
- Copy written or edited for the web
- Accessibility checks before launch
Illustrative photo Campaigns
A campaign built around one message, planned for the places the audience already looks.
What’s included
- One core message and a campaign idea
- A plan of channels and dates
- Artwork and copy for each channel
- A review once the campaign ends
Illustrative photo
Process
How a project runs
Four stages, always in this order.
Start an enquiryBrief
You share what the business does, who it serves and what needs to change.
Strategy
The message and priorities are agreed with you before any design starts.
Design and build
The brand, website or campaign is made and reviewed with you in rounds.
Launch and review
The work goes live, then you look together at what to keep and what to change.
FAQs
Questions about this demo
Runner test studio is fictional, so these answers are about the demo, not a real service.
No. It is a fictional Manchester marketing studio, created to test and demonstrate this website.
No. There is no phone number, email address or office, and the enquiry form does not send anything.
No. They are stock photos from Unsplash, used for illustration and labelled on the page.
The studio has none to show. This demo leaves them out rather than make them up.
Get started
Have a project in mind?
Try the two-step enquiry form. In this demo it shows what happens next without sending anything.