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Fictional demo studio

Brand strategy and websites. Made clear.

Runner test studio is made up. This page shows how a studio like it could present its work. Nothing here describes a real business.

Talk about your projectSee the services

Approach

Clear thinking before anything is made

Sample copy for a fictional studio: how a studio like this could describe the way it works.

  • Strategy first

    Work starts with what the business needs to say and to whom, not with a logo or a layout.

  • Plain English

    Decisions are explained without jargon, so you can judge them for yourself.

  • One brief, three services

    Brand, website and campaigns can work from the same brief, so they all sound alike.

Enquiry

Tell us about your project

Two short steps. This is a demo form, so nothing is sent.

Step 1 of 2: Your project

Your project

What do you need?

Choose any that apply.

This is a demo form. Nothing you enter is sent or stored.

Services

Three ways to work together

Choose a service to see what it covers.

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Illustrative photo

Deciding what the business stands for, who it is for and how it should sound, before anything is designed.

What’s included: Brand strategy

In detail

What each service covers

Sample scope for a fictional studio. Each card shows what a project in that area usually involves.

  • Brand strategy

    Working out what the business stands for and how it should come across, written down so everyone can use it.

    What’s included

    • Conversations with the people who run the business
    • A short positioning statement
    • Tone of voice notes with examples
    • Guidance on colour, type and logo use
    Fanned-out colour swatches in shades of deep blue
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  • Web design

    A website planned around what visitors come to find, then designed and built to match the brand.

    What’s included

    • A page plan based on what visitors need
    • Design for phone, tablet and desktop
    • Copy written or edited for the web
    • Accessibility checks before launch
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  • Campaigns

    A campaign built around one message, planned for the places the audience already looks.

    What’s included

    • One core message and a campaign idea
    • A plan of channels and dates
    • Artwork and copy for each channel
    • A review once the campaign ends
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Process

How a project runs

Four stages, always in this order.

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  1. Brief

    You share what the business does, who it serves and what needs to change.

  2. Strategy

    The message and priorities are agreed with you before any design starts.

  3. Design and build

    The brand, website or campaign is made and reviewed with you in rounds.

  4. Launch and review

    The work goes live, then you look together at what to keep and what to change.

FAQs

Questions about this demo

Runner test studio is fictional, so these answers are about the demo, not a real service.

  • No. It is a fictional Manchester marketing studio, created to test and demonstrate this website.

  • No. There is no phone number, email address or office, and the enquiry form does not send anything.

  • No. They are stock photos from Unsplash, used for illustration and labelled on the page.

  • The studio has none to show. This demo leaves them out rather than make them up.

Get started

Have a project in mind?

Try the two-step enquiry form. In this demo it shows what happens next without sending anything.

Start an enquiry